Cookie Policy

1. What Are Cookies

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit our website. They help us provide you with a better browsing experience by remembering your preferences and analyzing how you use our site.

Cookies cannot harm your device or files. They contain information such as your language preference, login status, and other settings that help personalize your experience on our website.

2. Why We Use Cookies

SapphireRoute uses cookies for several important purposes:

• Essential Functionality: Enable core website features and security
• User Experience: Remember your preferences and settings
• Performance: Analyze website usage to improve our services
• Marketing: Deliver relevant content and measure campaign effectiveness
• Security: Protect against fraud and unauthorized access
• Analytics: Understand visitor behavior and optimize our website

3. Types of Cookies We Use

3.1 Essential Cookies (Always Active)

These cookies are necessary for the website to function properly and cannot be disabled:

• Session Management: Maintain your session while browsing
• Security: Protect forms from spam and unauthorized access
• Load Balancing: Ensure optimal server performance
• Cookie Consent: Remember your cookie preferences
• Form Data: Preserve form information during your visit

3.2 Analytics Cookies (Optional)

These cookies help us understand how visitors interact with our website:

• Google Analytics: Visitor statistics and behavior analysis
• Page Views: Track which pages are most popular
• Traffic Sources: Understand how visitors find our website
• User Journey: Analyze navigation patterns and preferences
• Performance Metrics: Monitor site speed and functionality

3.3 Marketing Cookies (Optional)

These cookies help us deliver relevant advertising and measure campaign effectiveness:

• Facebook Pixel: Track conversions from social media advertising
• Google Ads: Measure advertising campaign performance
• Retargeting: Show relevant ads to previous visitors
• Conversion Tracking: Measure quote requests and inquiries
• Cross-device Tracking: Provide consistent experience across devices

3.4 Preference Cookies (Optional)

These cookies remember your choices to personalize your experience:

• Language Selection: Remember your preferred language
• Theme Preferences: Save dark/light mode settings
• Location Data: Remember your Singapore region preferences
• Form Preferences: Save your contact form preferences
• Newsletter Subscription: Track subscription status

4. Third-Party Cookies

Our website may use third-party services that set their own cookies:

4.1 Google Services

• Google Analytics: Website performance and visitor insights
• Google Ads: Advertising campaign management
• Google Maps: Location services and directions
• reCAPTCHA: Protection against spam and abuse

4.2 Social Media Platforms

• Facebook: Social sharing and advertising pixels
• LinkedIn: Professional networking and B2B advertising
• YouTube: Video content and engagement tracking
• Instagram: Visual content sharing and advertising

4.3 Other Services

• Customer Support: Live chat and help desk services
• Payment Processing: Secure payment gateway cookies
• Content Delivery: Faster loading of website resources
• Email Marketing: Newsletter and communication tracking

5. Cookie Duration

Cookies have different lifespans depending on their purpose:

5.1 Session Cookies

• Deleted when you close your browser
• Used for essential functionality during your visit
• Enable secure form submissions and navigation

5.2 Persistent Cookies

• Analytics: Up to 26 months (Google Analytics standard)
• Marketing: 90 days to 2 years (varies by platform)
• Preferences: 12 months (renewed on each visit)
• Conversion Tracking: 30-90 days (campaign dependent)

6. Managing Your Cookie Preferences

6.1 Cookie Banner Settings

When you first visit our website, you can choose your cookie preferences:

• Accept All: Enable all cookies for the best experience
• Necessary Only: Use only essential cookies
• Custom Settings: Choose specific cookie categories

6.2 Changing Your Preferences

You can update your cookie preferences at any time:

• Click the "Cookie Settings" link in our website footer
• Contact us at [email protected]
• Use your browser's cookie management tools
• Clear your browser cookies and revisit our site

6.3 Browser Settings

Most browsers allow you to manage cookies directly:

• Chrome: Settings > Privacy and Security > Cookies
• Safari: Preferences > Privacy > Manage Website Data
• Firefox: Options > Privacy & Security > Cookies
• Edge: Settings > Cookies and Site Permissions

7. Impact of Disabling Cookies

Disabling certain cookies may affect your website experience:

7.1 Essential Cookies Disabled

• Website may not function properly
• Forms may not submit correctly
• Security features may be compromised
• Some pages may not load as expected

7.2 Analytics Cookies Disabled

• We cannot improve our website based on usage data
• Performance issues may not be detected quickly
• Content optimization may be less effective

7.3 Marketing Cookies Disabled

• Advertisements may be less relevant to your interests
• You may see repeated ads for services you've already inquired about
• Conversion tracking will be limited

8. Mobile Apps and Devices

If you access our website through mobile devices or apps:

• Similar tracking technologies may be used
• Device identifiers may be collected
• Location services may be utilized (with permission)
• Push notifications may use device tokens
• App-specific privacy controls may apply

9. Singapore Legal Compliance

Our cookie practices comply with Singapore regulations:

• PDPA: Personal Data Protection Act requirements
• Consent: Clear consent mechanisms for non-essential cookies
• Transparency: Clear information about cookie purposes
• Data Minimization: Only necessary data is collected
• Retention Limits: Cookies are not kept longer than necessary

10. International Data Transfers

Some cookie data may be transferred internationally:

• Google Services: May process data in the United States
• Social Media: Various international locations
• Cloud Services: Secure data centers worldwide
• Safeguards: Appropriate protection measures in place

11. Updates to This Policy

We may update this Cookie Policy to reflect:

• Changes in technology or tracking methods
• New features or services on our website
• Legal or regulatory requirements
• Industry best practices and standards

Updates will be posted on this page with a revised "Last Updated" date. We encourage you to review this policy periodically.

12. Contact Information

For questions about our cookie practices or to exercise your privacy rights:

• Privacy Officer: [email protected]
• General Inquiries: [email protected]
• Phone: +65 6284 7591
• Address: 123 Orchard Road, #05-12, Singapore 238857
• Business Hours: Monday-Friday, 9:00 AM - 6:00 PM SGT

We will respond to your inquiries within 30 days as required by Singapore law.

13. Cookie Settings

Manage your cookie preferences for this website: